Jurgen Klopp did not wait long to get back into football after leaving Liverpool, but it appears the new Red Bull chief has another new side hustle
Jurgen Klopp did not wait long to get back into football after leaving Liverpool, but it appears the new Red Bull chief has another new side hustle Jurgen Klopp did not wait long to get back into football after leaving Liverpool, but it appears the new Red Bull chief has another new side hustle
Jurgen Klopp has been given another new role – as a brand ambassador for a media company.
Hamburg-based company MediaMarktSaturn, which boasts to have 50,000 employees, announced the former Liverpool boss will help “drive team spirit” and “support their marketing activities across eleven countries”.
It’s the second new role the German has been given in a matter of months. In October, he controversially became the global head of soccer for Red Bull, where he will help oversee the development of clubs such as RB Leipzig, RB Salzburg, New York Red Bulls and Leeds United, who recently sold a minority stake to the Austrian energy drink company.
Fans of his former clubs Borussia Dortmund and Mainz were furious with the 57-year-old for being part of a football operation that is loathed in Germany. Fortunately for Klopp, his new role will be a lot less divisive.
Michael Schuld, CMO of MediaMarktSaturn said: “Instead of 50,000, we are now 50,001 in Team MediaMarktSaturn: We have successfully secured Jürgen Klopp as our new brand ambassador for the Group – because every strong team has a strong coach.
“With him, we have a powerful and highly personable face for our company, who will accompany us through our campaigns at the brand level. Jürgen Klopp is authentic. He is passionate. He connects with people and inspires them to exceed their own expectations. This makes him the perfect partner on our journey to becoming the Experience Champion.”
What exactly Klopp will be up to with the company is unclear. It goes without saying that it is not expected to interfere with his duties with Red Bull.
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Klopp recently defended his decision to join Red Bull as their global head of soccer days after fans of his former club Mainz unfurled banners criticising him. While speaking on the podcast of former Real Madrid and Germany midfielder Toni Kroos, Klopp said: “You cannot make your decision depending on what reactions there will be.
“I did not want to step on anyone’s toes. I love all my former clubs, but I don’t know what I could have done so that everyone is happy. I am 57 and can still work a few more years, but I did not see myself on the sidelines for now. It was clear for me that I would do something – so then Red Bull came.”
He added: “I can’t poll the fans and ask them, ‘What should I do?’ If I had gone to Bayern [Munich], there would have been a huge outcry in Dortmund.
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Juergen Schwarz)
“What should I do? I want to keep working. If you organise your life around trying to please everyone, you’ll find you fail every day. My only real option would have been to become a coach of a national side, but I don’t want to be a coach any more.”
Klopp left at the end of last season and was replaced by former Feyenoord boss Arne Slot. The Dutchman has enjoyed a strong start to life at Anfield, so far guiding the Reds to second in the Premier League, second in the Champions League table and to the quarter-finals of the League Cup.
Klopp won the Premier League, the Champions League, the FA Cup, the Club World Cup and two League Cups throughout his nine years at the club.
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