Preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker has indicated that global smartphone shipments increased by 6.5% year over year, reaching 285.4 million units in the second quarter of 2024.
This marks the fourth consecutive quarter of growth, building momentum towards an anticipated recovery this year. However, demand remains inconsistent across various markets.
“While recovery is well underway with the top 5 companies all making year-over-year gains, we are seeing increasing competition amongst the leaders and a polarisation of price bands“, the report says.
“As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumisation trend, many leading Chinese OEMs are increasing shipments in the low end to capture volume share amidst weak demand. As a result, the share of mid-range devices is challenged,” said Nabila Popal, senior research director with IDC’s Worldwide Tracker team.
“Still, there is lots of excitement in the smartphone market today thanks to higher average selling prices (ASPs) and the buzz created by Gen AI smartphones, which are expected to grow faster than any mobile innovation we have seen to date and forecast to capture 19% of the market with 234 million shipments this year“, he concluded.
Key highlights:
Samsung secured the top position in Q2 2024 with an 18.9% share of shipments, driven by a strategic focus on its flagship models and a robust AI strategy.
Apple followed in second place with a 15.8% share, bolstered by improved performance in China and other key regions. Both companies experienced modest year-over-year growth.
Xiaomi ranked third with a 14.8% share, while vivo and OPPO tied for the fourth position with 9.1% and 9.0% shares, respectively.
Xiaomi and vivo recorded double-digit growth, performing strongly in emerging markets and China, while OPPO’s 1.8% growth was attributed to its successful expansion outside China. IDC anticipates a very positive and competitive second half of the year, with a tight race among the leading OEMs.
“The growth in 2Q24 continued to provide some relief to the OEMs, though it’s partly supported by a low comparison base and the overall recovery is still at a soft pace,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific.
“Some OEMs took a less aggressive move in 2Q24 amid the BOM cost pressure, which prompted the companies to refine the product specs or pricing to ensure profitability.
“Nevertheless, the second quarter is more like a prelude before more Gen AI smartphones are launched in the second half of the year, which will potentially be the next growth driver after 5G and foldables.”
In Q1’24 smartphone shipments rose by 7.8%
Technext reported data from the IDC mobile phone tracker where it was revealed that global smartphone shipments increased by 7.8% year over year, reaching 289.4 million units in the first quarter of 2024.
Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers, said, “Smartphone recovery continues to move forward with market optimism slowly building among the top brands.”
In Q1, Samsung reclaimed the top spot as the leading smartphone provider, overtaking Apple. The resurgence of Huawei in China, alongside gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo, indicates a competitive market landscape.
Ultimately, this means that the global smartphone market is experiencing a gradual recovery, with shipments increasing for the fourth consecutive quarter.
Major brands like Samsung and Apple are seeing growth and will continue to grow primarily due to their focus on premium models and advancements in AI technology.
However, demand remains uneven across different markets, and competition is intensifying, particularly in the low-end segment.
The introduction of Gen AI smartphones is anticipated to be a significant growth driver in the coming months, potentially leading to further market expansion.
Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2024 (Preliminary results, shipments in millions of units)Company2Q24 Shipments2Q24 Market Share2Q23 Shipments2Q23 Market Share2Q24/2Q23 Growth1. Samsung53.918.9%53.520.0%0.7%2. Apple45.215.8%44.516.6%1.5%3. Xiaomi42.314.8%33.212.4%27.4%4. vivo*25.99.1%21.37.9%21.9%4. OPPO*25.89.0%25.49.5%1.8%Others92.132.3%90.133.6%2.3%Total285.4100.0%268.0100.0%6.5%Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 15, 2024
Preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker has indicated that global smartphone shipments increased by 6.5% year over year, reaching 285.4 million units in the second quarter of 2024.
This marks the fourth consecutive quarter of growth, building momentum towards an anticipated recovery this year. However, demand remains inconsistent across various markets.
“While recovery is well underway with the top 5 companies all making year-over-year gains, we are seeing increasing competition amongst the leaders and a polarisation of price bands“, the report says.
“As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumisation trend, many leading Chinese OEMs are increasing shipments in the low end to capture volume share amidst weak demand. As a result, the share of mid-range devices is challenged,” said Nabila Popal, senior research director with IDC’s Worldwide Tracker team.
“Still, there is lots of excitement in the smartphone market today thanks to higher average selling prices (ASPs) and the buzz created by Gen AI smartphones, which are expected to grow faster than any mobile innovation we have seen to date and forecast to capture 19% of the market with 234 million shipments this year“, he concluded.
Key highlights:
Samsung secured the top position in Q2 2024 with an 18.9% share of shipments, driven by a strategic focus on its flagship models and a robust AI strategy.
Apple followed in second place with a 15.8% share, bolstered by improved performance in China and other key regions. Both companies experienced modest year-over-year growth.
Xiaomi ranked third with a 14.8% share, while vivo and OPPO tied for the fourth position with 9.1% and 9.0% shares, respectively.
Xiaomi and vivo recorded double-digit growth, performing strongly in emerging markets and China, while OPPO’s 1.8% growth was attributed to its successful expansion outside China. IDC anticipates a very positive and competitive second half of the year, with a tight race among the leading OEMs.
“The growth in 2Q24 continued to provide some relief to the OEMs, though it’s partly supported by a low comparison base and the overall recovery is still at a soft pace,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific.
“Some OEMs took a less aggressive move in 2Q24 amid the BOM cost pressure, which prompted the companies to refine the product specs or pricing to ensure profitability.
“Nevertheless, the second quarter is more like a prelude before more Gen AI smartphones are launched in the second half of the year, which will potentially be the next growth driver after 5G and foldables.”
In Q1’24 smartphone shipments rose by 7.8%
Technext reported data from the IDC mobile phone tracker where it was revealed that global smartphone shipments increased by 7.8% year over year, reaching 289.4 million units in the first quarter of 2024.
Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers, said, “Smartphone recovery continues to move forward with market optimism slowly building among the top brands.”
In Q1, Samsung reclaimed the top spot as the leading smartphone provider, overtaking Apple. The resurgence of Huawei in China, alongside gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo, indicates a competitive market landscape.
Ultimately, this means that the global smartphone market is experiencing a gradual recovery, with shipments increasing for the fourth consecutive quarter.
Major brands like Samsung and Apple are seeing growth and will continue to grow primarily due to their focus on premium models and advancements in AI technology.
However, demand remains uneven across different markets, and competition is intensifying, particularly in the low-end segment.
The introduction of Gen AI smartphones is anticipated to be a significant growth driver in the coming months, potentially leading to further market expansion.
Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2024 (Preliminary results, shipments in millions of units)Company2Q24 Shipments2Q24 Market Share2Q23 Shipments2Q23 Market Share2Q24/2Q23 Growth1. Samsung53.918.9%53.520.0%0.7%2. Apple45.215.8%44.516.6%1.5%3. Xiaomi42.314.8%33.212.4%27.4%4. vivo*25.99.1%21.37.9%21.9%4. OPPO*25.89.0%25.49.5%1.8%Others92.132.3%90.133.6%2.3%Total285.4100.0%268.0100.0%6.5%Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 15, 2024 Samsung secured the top position in Q2 2024 with an 18.9% share of shipments…
Preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker has indicated that global smartphone shipments increased by 6.5% year over year, reaching 285.4 million units in the second quarter of 2024.
This marks the fourth consecutive quarter of growth, building momentum towards an anticipated recovery this year. However, demand remains inconsistent across various markets.
“While recovery is well underway with the top 5 companies all making year-over-year gains, we are seeing increasing competition amongst the leaders and a polarisation of price bands“, the report says.
“As Apple and Samsung both continue to push the top of the market and benefit the most from the ongoing premiumisation trend, many leading Chinese OEMs are increasing shipments in the low end to capture volume share amidst weak demand. As a result, the share of mid-range devices is challenged,” said Nabila Popal, senior research director with IDC’s Worldwide Tracker team.
“Still, there is lots of excitement in the smartphone market today thanks to higher average selling prices (ASPs) and the buzz created by Gen AI smartphones, which are expected to grow faster than any mobile innovation we have seen to date and forecast to capture 19% of the market with 234 million shipments this year“, he concluded.
Key highlights:
Samsung secured the top position in Q2 2024 with an 18.9% share of shipments, driven by a strategic focus on its flagship models and a robust AI strategy.
Apple followed in second place with a 15.8% share, bolstered by improved performance in China and other key regions. Both companies experienced modest year-over-year growth.
Xiaomi ranked third with a 14.8% share, while vivo and OPPO tied for the fourth position with 9.1% and 9.0% shares, respectively.
Xiaomi and vivo recorded double-digit growth, performing strongly in emerging markets and China, while OPPO’s 1.8% growth was attributed to its successful expansion outside China. IDC anticipates a very positive and competitive second half of the year, with a tight race among the leading OEMs.
“The growth in 2Q24 continued to provide some relief to the OEMs, though it’s partly supported by a low comparison base and the overall recovery is still at a soft pace,” said Will Wong, senior research manager for Client Devices at IDC Asia/Pacific.
“Some OEMs took a less aggressive move in 2Q24 amid the BOM cost pressure, which prompted the companies to refine the product specs or pricing to ensure profitability.
“Nevertheless, the second quarter is more like a prelude before more Gen AI smartphones are launched in the second half of the year, which will potentially be the next growth driver after 5G and foldables.”
In Q1’24 smartphone shipments rose by 7.8%
Technext reported data from the IDC mobile phone tracker where it was revealed that global smartphone shipments increased by 7.8% year over year, reaching 289.4 million units in the first quarter of 2024.
Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers, said, “Smartphone recovery continues to move forward with market optimism slowly building among the top brands.”
In Q1, Samsung reclaimed the top spot as the leading smartphone provider, overtaking Apple. The resurgence of Huawei in China, alongside gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo, indicates a competitive market landscape.
Ultimately, this means that the global smartphone market is experiencing a gradual recovery, with shipments increasing for the fourth consecutive quarter.
Major brands like Samsung and Apple are seeing growth and will continue to grow primarily due to their focus on premium models and advancements in AI technology.
However, demand remains uneven across different markets, and competition is intensifying, particularly in the low-end segment.
The introduction of Gen AI smartphones is anticipated to be a significant growth driver in the coming months, potentially leading to further market expansion.
Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2024 (Preliminary results, shipments in millions of units)Company2Q24 Shipments2Q24 Market Share2Q23 Shipments2Q23 Market Share2Q24/2Q23 Growth1. Samsung53.918.9%53.520.0%0.7%2. Apple45.215.8%44.516.6%1.5%3. Xiaomi42.314.8%33.212.4%27.4%4. vivo*25.99.1%21.37.9%21.9%4. OPPO*25.89.0%25.49.5%1.8%Others92.132.3%90.133.6%2.3%Total285.4100.0%268.0100.0%6.5%Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 15, 2024
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